U.S. engineer, statistician and professor Edwards Deming stated, “If you can’t measure it, you can’t manage it.” Today, IP transactions and a proper IP marketplace can’t be managed because we don’t have the data easily accessible to measure the IP, because the great majority of licensing deals are kept private and the terms are not disclosed. Efforts to provide for transparency of licensing transactions will establish the measurement needed to manage and launch a fully functioning IP marketplace. The ROSE Database will facilitate lower transaction costs and enable small companies and start-ups to more frequently participate in the IP marketplace and allow large companies to increase levels of technology transfer.
A united transparency effort by the entire IP community to voluntarily disclose private licensing deal data and populate ROSE with hundreds of thousands of licenses will provide more accurate and streamlined pricing of IP.  Most importantly, the ROSE system could accelerate technology transfer and launch a $300 billion licensing revolution.

Deep sets of ROSE licensing rate comparables may be used by a) defendants to refute demands by plaintiff/patentee that are unreasonable or poorly supported by subjective hypothetical models or b) plaintiffs/patentees to identify a large pool of comparable patents and corresponding royalty rates in order to streamline the valuation and negotiation process.

ROSE can provide a certificate of anonymization for licensor or licensee to provide the other party to the license with respect to confidentiality clauses. Licensors or licensees contribute license data to ROSE in its anonymized and de-identified format. Author of Wigmore on Evidence Supplement (1999-2009), Professor Arthur Best, has reviewed the ROSE procedures, including the use of anonymized and de-identified data and has concluded, "ROSE data would highly likely be admissible to prove the value of a patent, a reasonable royalty rate or damages in a patent infringement suit[.]" Professor Arthur Best, University of Denver, Sturm College of Law.

Anonymization and data masking techniques are becoming commonplace means of protecting private parts of the source documents and separating the data that is useful for sharing publicly for the greater good.

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Current licensing/litigation valuation system
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10,000 Licenses
Hypothetical Negotiation/Data
SEC Data
 
 
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Hypothetical Value
vs.
Proposed valuation system using anonymized
100,000 Licenses (Proposed)
Corporate/University Private Deal Data
Anonymize
Searchable Comparables Database
Royalty Rate/Valuation
Professor Arthur Best, University of Denver, Sturm College of Law

"ROSE data would highly likely be admissible to prove the value of a patent, a reasonable royalty rate or damages in a patent infringement suit[.]"

When we join together as members of the IP community and share licensing data via Royalty Sunshine Enterprise (ROSE), we level the playing field and reduce litigation and licensing transaction costs for everyone.
Register to Join ROSE Anonymized Database